Module 4 Resources
- WEBCI Online English material

- Dec 15, 2025
- 6 min read
Updated: Dec 22, 2025
📰 Mass Media and Fake News Vocabulary
🟢 Level C1: Advanced
Focus: General media consumption, journalism practices, and basic concepts of misinformation.
1. Phrasal Verbs (C1)
Verify (something) with
Meaning: To check the truth or accuracy of something by consulting a reliable source.
Example: Journalists must verify every controversial claim with at least two independent sources.
Sift through
Meaning: To examine a large number of things carefully to find something specific.
Example: Researchers had to sift through thousands of social media posts to identify the origin of the rumor.
Call out
Meaning: To challenge or criticize someone publicly for a wrong action or statement.
Example: Activists frequently call out media outlets for biased reporting during election cycles.
Tune in (to)
Meaning: To watch or listen to a particular television or radio program or channel.
Example: Millions of viewers tune in to the nightly news for updates on the crisis.
Lap up
Meaning: To accept something eagerly and uncritically (often used for sensational news).
Example: The public tends to lap up any story, no matter how outlandish, about the celebrity scandal.
2. Idioms (C1)
Salt of the earth
Meaning: A very good, honest, or worthy person or group.
Example: Many local reporters, the salt of the earth, work tirelessly to cover neighborhood issues despite low pay.
Take with a grain of salt
Meaning: To view a statement with skepticism; to not believe something completely.
Example: You should take any anonymous political commentary online with a grain of salt.
Above board
Meaning: Legitimate, honest, and open.
Example: The paper insisted that all of their funding and editorial decisions were completely above board.
The elephant in the room
Meaning: An obvious problem or controversial issue that no one wants to discuss.
Example: For the news industry, the decline of advertising revenue is the elephant in the room.
Put a spin on
Meaning: To present information in a way that is designed to influence people's opinion.
Example: Both political campaigns tried to put a positive spin on the disappointing economic data.
3. Nouns (C1)
Narrative
Meaning: A representation of a particular situation or process in such a way as to reflect or conform to an ideological standpoint.
Example: The opposing political parties are promoting two entirely different narratives about the protest.
Circulation
Meaning: The public availability or distribution of something; the number of copies of a newspaper or magazine sold.
Example: The paper's print circulation has dropped significantly in favor of digital subscriptions.
Bias
Meaning: Prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair.
Example: The media watchdog accused the network of showing clear political bias in its coverage.
Propaganda
Meaning: Information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.
Example: State-run media channels are often criticized for disseminating government propaganda.
Transparency
Meaning: The condition of being transparent (clear, open, and honest).
Example: The demand for greater transparency in social media moderation policies is growing.
4. Adjectives (C1)
Unsubstantiated
Meaning: Not supported or proven by evidence.
Example: The celebrity sued the tabloid over its unsubstantiated claims about her private life.
Sensationalized
Meaning: (Especially of news) presented in a way that produces startling or thrilling impressions.
Example: The constant need for clicks leads many online sites to publish sensationalized headlines.
Pervasive
Meaning: Spreading widely throughout an area or a group of people.
Example: In the digital age, misinformation can be incredibly pervasive.
Credible
Meaning: Able to be believed; convincing.
Example: Before publishing, the editor checks to ensure the source is highly credible.
Cynical
Meaning: Believing that people are motivated purely by self-interest; distrustful of human sincerity or integrity.
Example: The rise of fake news has made many readers more cynical about mainstream journalism.
5. Verbs (C1)
Disseminate
Meaning: To spread (information, especially widely).
Example: The goal of the awareness campaign is to disseminate facts about the vaccination program.
Validate
Meaning: To check or prove the validity or accuracy of (something).
Example: We use multiple cross-referencing tools to validate the user-generated content.
Manipulate
Meaning: To control or influence (a person or situation) cleverly, unfairly, or unscrupulously.
Example: Accusations were made that foreign entities tried to manipulate public opinion through social media bots.
Overshadow
Meaning: To cast a shadow over; to appear more prominent or important than (something else).
Example: The sensationalist scandal threatened to overshadow the serious policy debate.
Scrutinize
Meaning: To examine or inspect closely and thoroughly.
Example: Every post by the official government account is scrutinized by the opposition.
🟣 Level C2: Proficiency
Focus: Advanced media theory, digital forensics, deepfakes, and high-level ethical/societal impacts.
1. Phrasal Verbs (C2)
Wade through
Meaning: To spend a lot of time and effort reading or dealing with (a long document or collection of information).
Example: Fact-checkers must wade through mounds of conflicting statements to reach the truth.
Falsify (something) up
Meaning: To alter (information or evidence) to mislead.
Example: The disgruntled employee was caught trying to falsify internal meeting transcripts to create a misleading report.
Zero in on
Meaning: To direct all attention to; to focus on a target.
Example: Forensic analysts are trying to zero in on the specific server used to host the malicious website.
Caveat (something) with
Meaning: To provide a warning or condition to prevent misinterpretation.
Example: The editor had to caveat the report with a clear warning that the figures were preliminary.
Lend credence to
Meaning: To make something seem more believable or valid.
Example: When a reputable professor shared the fake statistic, it unfortunately lent credence to the entire false story.
2. Idioms & Collocations (C2)
Echo chamber
Meaning: An environment in which a person encounters only beliefs or opinions that coincide with their own, so their existing views are reinforced.
Example: Social media algorithms can create powerful echo chambers, insulating users from dissenting views.
Fog of war
Meaning: The uncertainty in situational awareness experienced by participants in a military operation, often used metaphorically for high-stress news situations.
Example: During the initial stages of the disaster, contradictory reports emerged in the fog of war.
Digital footprint
Meaning: The information about a particular person that exists on the Internet as a result of their online activity.
Example: Journalists must be careful of their digital footprint as it can be used to discredit them.
Weaponizing information
Meaning: The act of using data, facts, or narratives as tools to achieve political or strategic goals, often through deception.
Example: Experts warn of the growing threat of foreign powers weaponizing information to undermine democracies.
Feeding the beast
Meaning: Continuously providing new content to meet the insatiable demand of the 24/7 news cycle or algorithm.
Example: The pressure to constantly update the website is simply feeding the beast of perpetual information consumption.
3. Nouns (C2)
Epistemology
Meaning: The theory of knowledge, especially with regard to its methods, validity, and scope; the distinction between justified belief and opinion.
Example: The widespread use of deepfakes raises fundamental questions about media epistemology.
Veracity
Meaning: Conformity to facts; accuracy; habitual truthfulness.
Example: The defense lawyer challenged the veracity of the video evidence presented by the prosecution.
Malinformation
Meaning: Information that is based on fact, but used out of context to mislead, injure, or cause harm.
Example: Releasing private, verified emails to stir up hatred is an example of malinformation.
Micro-targeting
Meaning: The practice of tailoring a message to specific small audiences based on their characteristics and behavior, often using psychological profiling.
Example: Concerns about political micro-targeting led to calls for stricter regulation of ad platforms.
Gatekeeper
Meaning: A person or group that controls access to something, often information.
Example: Traditional news editors once served as the primary gatekeepers of public information, a role now challenged by social media.
4. Adjectives (C2)
Demagogic
Meaning: Relating to or characteristic of a demagogue (a political leader who seeks support by appealing to the desires and prejudices of ordinary people rather than by using rational argument).
Example: The broadcaster's rhetoric was often highly demagogic, inciting panic among viewers.
Incontrovertible
Meaning: Not able to be denied or disputed.
Example: The forensic evidence provided an incontrovertible link between the source and the fabricated story.
Dystopian
Meaning: Relating to or denoting an imagined state or society where there is great suffering or injustice.
Example: The complete loss of trust in any news source is a truly dystopian scenario.
Ephemeral
Meaning: Lasting for a very short time.
Example: Online news often feels ephemeral, with stories appearing and vanishing within hours.
Impartial
Meaning: Treating all rivals or disputants equally; fair and just.
Example: Achieving truly impartial reporting requires constant vigilance against personal biases.
5. Verbs (C2)
Coalesce
Meaning: To come together and form one mass or whole; often used to describe how smaller pieces of misinformation form a large, coherent false story.
Example: Various fringe theories began to coalesce into a single large conspiracy narrative online.
Debunk
Meaning: To expose the falseness or hollowness of (a myth, idea, or belief).
Example: It takes significantly longer to debunk a falsehood than it takes to spread it.
Conglomerate
Meaning: To form into a single, compact, or coherent whole (often used for large media corporations).
Example: The local newspaper chain was recently conglomerated into a large national media group.
Impugn
Meaning: To dispute the truth, validity, or honesty of (a statement or motive); to call into question.
Example: The editor refused to publish the article because it attempted to impugn the integrity of the opposing candidate without evidence.
Discredit
Meaning: To harm the good reputation of (someone or something).
Example: The campaign used a leak of unverifiable information in an attempt to discredit the whistle-blower.


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