C1&C2 EOI Module 8: Mediation. Tips

EOI EXAM: MEDIATION (MEDIACIÓN)

Topic: Blockbusters, Bestsellers and Media

Test Objective: To assess the candidate's ability to transfer information from a source to a recipient, adapting the register, tone, and format to the specific context.

1. General Instructions

1. Duration: 30 minutes per task (C1 or C2).

2. Source: Read the Source Text and the task brief defining the Target Audience, the objective, and the required format.

3. Mediation: Transfer the key ideas from the source text. Do not provide a personal opinion.

4. Word Count: STRICTLY 70 words maximum for the final production.

   
   

2. Mediation Tips (C1 and C2)

Aspect	C1 Level (Fluency and Effectiveness)	C2 Level (Mastery and Precision)
Analysis	Identify the main idea and the relationship with the recipient.	Identify nuances and the purpose for concise transfer.
Register	Adapt register (formal/informal) and use clear connectors.	Use advanced vocabulary and complex but efficient syntax.
Structure	Use a clear opening/closing adapted to the format.	Ensure total cohesion despite the extreme word limit.
Lexis	Use specific vocabulary (e.g., plot, box office, hype).	Use advanced collocations (e.g., cultural phenomenon, commercial viability).

C1 MEDIATION TASK (Source Text)

Source Text Extract: "The Formula of Success: Why We Love Blockbusters"

"What makes a movie a blockbuster or a book a bestseller? It is rarely just about quality; it’s about 'familiarity.' Audiences tend to gravitate toward stories that follow a predictable structure—the hero’s journey or the classic romantic arc. However, the modern media landscape is changing. With streaming services, 'niche' content is becoming the new blockbuster. Instead of trying to please everyone, creators are focusing on specific fanbases. The article suggests that while the old formula of massive marketing still works, the future of bestsellers lies in building a loyal, smaller community that feels a personal connection to the story."

✅ C1 MEDIATION: COMPLETED EMAIL (70 WORDS MAX)

Subject: Why some books and movies become hits!

Hi [Friend's Name],

I just read about why blockbusters succeed. It’s often about "familiarity" and predictable plots rather than just quality. Interestingly, streaming is changing this: "niche" content is the new hit. Instead of massive marketing for everyone, the future lies in building loyal communities around specific stories. It seems a personal connection to a fanbase is now more important than being a generic bestseller.

Best,

[Your Name]

C2 MEDIATION TASK (Source Text)

Source Text Fragment: "The Homogenization of Culture in the Age of Algorithms"

"The cultural dominance of the blockbuster and the bestseller has entered a new phase dictated by algorithmic predictability. Media conglomerates now prioritize 'low-risk, high-reward' intellectual property, leading to an era of endless sequels and adaptations. While this ensures commercial viability, it arguably stifles artistic innovation, creating a feedback loop where the public is only exposed to what they already know they like. This 'homogenization of taste' presents a challenge for independent creators. To survive, the industry must pivot: leveraging data not to replicate past successes, but to identify untapped cultural voids. Authentic success in the modern media age requires a delicate balance between data-driven distribution and the inherent unpredictability of creative genius."

✅ C2 MEDIATION: COMPLETED BRIEFING NOTE (70 WORDS MAX)

To: Creative Development Board

Subject: Strategic Analysis: Algorithmic Homogenization vs. Innovation

The analysis argues that algorithmic reliance has led to a "homogenization of taste," prioritizing sequels over innovation. While this ensures commercial viability, it stifles creativity. We must pivot: use data not to replicate formulas, but to identify untapped cultural voids. Success requires balancing data-driven distribution with creative unpredictability. By targeting these voids, we can move beyond repetitive intellectual property and foster genuine artistic innovation within the market.